We all have one. That share we bought that was going to go to the moon and make us a fortune. But the price collapsed and the only hope for recovery is a miracle. Now every tie you log onto OST you see it and it taunts you.
It's usually one of our first purchases and we don't sell it for a bunch of reasons, and they're all bad reasons. The reality is this share is unlikely to ever make you money, not even a modest amount. But we're hurting. Hurting because we got it wrong. Hurting because we lost money. Hurting because we want to be rich and we're not.
So, get rid of the hurt. Sell the dog. It's not going to make you rich, it just causes pain.
Sell it, delete it from your watch list and never look at it again. When somebody on BusinessDayTV talks about it change cannel for five minutes. Make it gone from your life. ==== Here's my dog story.
Way back, 1996 if I recall, Brainware listed at 100c a share. I got 20,000 in the IPO and watched it storm to around 600c. But I never sold because this one was the winner that I would retire on. Then the bubble burst and the stock collapsed. Eventually it did a 50:1 consolidation and was finally taken over and changed to Southern Electrical Company. Finally, a few years ago it delisted and I got paid out around R50 for my R20,000 investment.
But at least my dog is gone and the hurt is also gone.