Since hitting the airwaves in 2013, Iketsetse Zenzele, Standard Bank’s multi-award winning radio drama remains as popular as ever among local radio audiences. Iketsetse Zenzele, combines the Tswana and Zulu expression meaning “Do it yourself”, teaches audiences about being more savvy with their banking.
The weekly series owes its success to the power of storytelling and listeners being able to resonate with the financial challenges as experienced by the fictional set of characters. For Standard Bank, radio provided the best medium to educate a mass audience on their offerings and products, and in a language of their choice.
Now in its third season, the series took top honours at the 2015 MTN Radio Awards. Last year the radio drama was recognised by the Radio Advertising Bureau of South Africa (RAB) for outstanding use of the radio medium.
In 2014 Iketsetse Zenzele also received Gold at the AMASA Awards for 'Best Integrated Campaign - Financial' for its innovative use of TV and radio soaps as well as Bronze at the Assegai Integrated Marketing Awards for ‘Most effective use of branded content’.
You can catch the multi-award winning Iketsetse Zenzele every Thursday between 16h00 and 18h00 on the following stations: