When we say we believe the youth of today are the leaders of tomorrow, we go to great lengths to ensure they are aware of banking and how to effectively manage their finances.
Standard Bank Group in South Africa is reaching out even further through a new local TV show called Craz-e. Craz-e is described as a “hip ‘n happening magazine” TV show for the youth. But it is not only a TV show. After the regular TV broadcast on the channel eTV, viewers may then log into
www.standardbank.co.za/studentachiever to carry with a “post-show” web TV broadcast.
Web-TV allows viewers to interact with the presenters and guests that were on each show and ask them questions, making these role models accessible to the youth and helping them reach their goals.
Craz-e will also look at celebrities, games, music, entertainment and a whole lot more topics relevant to youth.
Craz-e starts on eTV on Thursday 14 July at 4pm