When it comes to engaging the mobile consumer, marketers face a whole new challenge. At the same time, it provides us all the chance to see a different side of marketing.
Standard Bank Group has teamed up with the South African arm of the Mobile Marketing Association (MMA) to bring the industry the first local Smarties Awards. The Standard Bank MMA Smarties Awards recognise the best marketing activations designed specifically for mobile in South Africa.
The awards ceremony takes place tonight in Johannesburg as part of the Mobile Web in Africa Conference, a prominent feature on the global mobile industry calendar.
Winners will get a chance to be judged in the global MMA Smarties Awards, which take place in New York in October.
For more on the MMA, see
www.mmasa.org. Follow the conference at
http://twitter.com/mwebafrica, the hashtag for the event is #MWA2014. Also see
http://mobilewebafrica.com.