Recently, Ironman announced the three potential host cities of the 2018 Ironman 70.3 World Championship. One of those cities is Port Elizabeth, South Africa, described by triathlon organisers as one of ‘the most widely beautiful and historically significant places in the world’.
Also known as South Africa’s ‘friendly city’, Port Elizabeth is now competing against vibrant and elite Nice in France and culturally-rich Budapest in Hungary to host the world-famous athletic event. As the current host of the Standard Bank Ironman African Championship – not to mention its luxury hotels and reputation as a world-class tourist destination – the city in the Nelson Mandela Bay metro has more than a fighting chance!
According to Ironman, the World Championship will be a two-day event, with professional women and age-group women competing on one day, and the men racing on the other. About 5 000 athletes are expected to attend.
Since we have taken over the sponsorship of Ironman in Africa, it has been our goal to see the sport of triathlon grow throughout the continent. Having the 2018 Ironman World Championship hosted in PE, South Africa, will drive our goal of making progress real for Africa as well as boost the city’s economy with tourist revenue.