The need to connect and share content and experience what the world has to offer is on the increase, especially so in Africa.
Social media is taking Africa by storm with mobile phone subscriptions, internet and social media usage figures on the climb. MXit and Facebook are leading the way with their high user numbers and Twitter is catching up with the most significant social networking recorded in the first half of 2011.
In the latest in a series of Africa key trend reports, Standard Bank Group (SBG) research analyst Simon Freemantle explains how the growth has been inspired by elevated mobile penetration.
Some exciting figures he mentions show that there are presently about 120-million internet users and 32-million Facebook users in Africa. This is quite high when compared to only 18% of internet users in Asia are on Facebook.
Africa is also enjoying the highest mobile subscription growth rates in the world. They are even expected to grow by about 60% to just under 1-billion by 2015, from 800-million subscribers – up from 500-million in 2010.