With a value of $4.79 billion, Standard Bank is South Africa’s most valuable brand, according to the inaugural BrandZ Top 30 Most Valuable South African Brands ranking. Compiled by communication and branding heavyweights WPP and Kantar Millward Brown, the study includes the opinions of over 17 300 South African consumers over 506 brands in more than 35 categories.
Thulani Sibeko, Chief Marketing Officer at Standard Bank, says, “Standard Bank’s brand voice in the market continues to grow as we strive to deliver exceptional client experiences and superior value. The BrandZ valuation reflects our purpose-led diversified business, which creates meaningful connections with our customers across the continent. We use technology and innovation to deliver services that matter to our clients.
The report highlights that South Africa is fast becoming a rewarding place to do business, with potential for brands to grow locally and globally.” With a combined value of $42,6billion, the Brands Top 30 Most Valuable South African Brands is notable for its diversity, covering several categories including banks, telecom providers, retail, insurance, fast food, beer, hospitals, oil and gas, entertainment and airlines. The report notes that SA brands will need to work hard to stand out from competitors in a digital landscape, in which offerings are increasingly alike.