Differentiating from one financial institution to the next has become increasingly difficult within the industry. There is nothing especially unique about South Africa’s banking institutions that will grab a client’s attention and leave them with the desire to be a part of something great, something creative and different. This is why Standard Bank is proud to announce and celebrate our new launch as we strive towards our first integrated global and in-country advertising campaign, as we move towards supporting the Group’s growth in emerging markets.
Demonstrating our successful business developments through acquisitions and organic growth, we have proven that we have the distinctive ability to make all the right connections with and for our customers, employees and stakeholders.
Globally, Standard Bank will become a single brand, which focuses on emerging markets at the core; however, we still strive on being a very strong regional bank. As a way of improving our business, Standard Bank have requested the assistance of our employees, so to get a clear understanding of what they think about Standard Bank as a company. This has helped us build connections with our employees and develop an open and honest relationship; we strive to be the bank to be proud of.
Determined to assist our clients in making the right connections, Standard Bank will ensure that they move forward, by changing opportunities into realities. Standard Bank will encourage you to move forward by “connecting the right ideas, at the right time, at the right place, in the right way, in order to unlock something better and create opportunities that will move you forward”, suggests Twomey, Standard Bank Group Brand Director.
Let Standard Bank be the bank that takes you from where you are, to where you want to be. Standard Bank is Moving Forward, be sure to be a part of this exciting journey.