TEAM PURPLE: India Stone, Gugu Sithole, Paton Raman, Warren Bond and Xolani Langa
Inspired by our fully customer-centric philosophy, we’ve always collaborated with entrepreneurs, and the people who support them, throughout their growth journeys. Leading on from this, we recently spoke to more than one hundred accounting firms and entrepreneurs to fully understand the challenges they face, and what matters in how these challenges are resolved. The result? Purple.
Now in its beta phase, Purple is a one-of-a-kind proposition that leverages all of our universal financial services to deliver a solution to entrepreneurs and accountants, in a way that will make a real difference to their businesses.
What Purple offers accountants?
A “Power of Accountant” (POA) mandate, so accountants can request information on their clients’ behalf and receive it speedily and with less ‘red tape’
A Delightful Service Arena (DSA) that specialises in supporting accountants
An opportunity to co-create Purple to help accountants better services their entrepreneur clients
What Purple offers entrepreneurs?
A Delightful Service Arena supporting entrepreneurs’ business and personal requirements in one place, twenty-four hours a day, on their platform of choice (phone, email, WhatsApp, and more)
The best deals on finance. Purple is determined to give entrepreneurs the best possible solution on the market, so it will apply to other lenders on the entrepreneur’s behalf
Purple offers banking solutions for the entrepreneur’s whole family, as well as any other account or loan facilitation needs
Access to Standard Bank lounges at OR Tambo International Airport’s domestic departures
An opportunity to co-create Purple as a solution that truly meets entrepreneurs’ needs
Khomotso Molabe, Executive & Head: Digital Banking, Moonshots & e-Commerce at Standard Bank Group, says entrepreneurs have a very specific set of business needs: they want to grow their business, and they need flexible financial solutions for themselves and their familiKhomotso Molabe, Executive & Head: Digital Banking, Moonshots & e-Commerce at Standard Bank Groupes. They also need a banking partner that will support them through the complexities of running a growing enterprise.
“More than this, behind every successful entrepreneur is a brilliant accountant,” he believes. “These accountants also need a banking partner that will understand the problems they are trying to solve to make the entrepreneurs successful, so that entrepreneurs can focus on growing their business, and worry less about red tape and paperwork.”
Entrepreneurs and accountants are invited to join Purple and co-create a solution that’ll truly meet their needs. The proposition is now taking on early adopters. To be accepted as an early adopter, entrepreneurs must have an accountant – this is the only prerequisite.
To apply to bank with Purple, or if you’re an account who wants to recommend a client to Purple, email the Delightful Service Arena at [email protected].