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What social media (now) means to us
Standard Bank Team
Super Contributor

It was only natural to take Standard Bank Group (SBG) into social media marketing.

Back in the day (time passes so much more quickly online) it was a strange phenomenon only whispered about within the marketing fraternity.

At SBG, we could not deny that the way we all viewed the world was changing. Rather than continue to only whisper about social media marketing, we started shouting it out within the walls of our offices.

Granted, we weren’t the first. But we have to thank the many pioneers of social media marketing who provided us (and other marketers) with the lessons, direction and encouragement to outdo them.

Social media for us has now gone beyond marketing. It has become another way of connecting with our customers, potential customers, employees, investors and even simply those seeking advice. We are now using social media to talk about issues beyond banking…issues that concern everyone, such as the environment and communities in need.

Social media gives everyone a voice, and we are privileged to be able to be part of the global online communities.
2 Comments
Standard Bank Team
Super Contributor
Let’s give a hand to Yuppiechef (an online kitchen tool store) for turning a simple printing error by Woolworths into a donation drive for South African non-profit organization Soil for Life.

The challenges we face at Standard Bank Group (SBG) extend far beyond the provision of financial services. Addressing poverty, unemployment, true equality and environmental challenges are part of the search in emerging markets for a more sustainable future.

So, we are pleased to contribute R10 000 as part of Yuppiechef's Soil for Life (http://soilforlife.co.za/) initiative. Well done to Woolworths for going to the party.

For more info, visit http://bit.ly/dk72RX
Not applicable
Thank you Standard Bank!

We are bowled over. A huge thank you from all of us at Yuppiechef & Soil for Life! Amazing.