Trust is hard earned and easily destroyed. It's a fragile commodity to be negotiated. Failure to act ethically has an impact on our credibility, both with our suppliers as well as our buyers. Trust is constructed on the basis of several building blocks that include, but are not limited to: effective dialogue with a focus on listening and participation, respect, transparency, commitment making and delivery" and continuity over time to deliver on commitments made. We seek to address each of these to maintain our trust and credibility.