So BAT will now only sell 1.5 bil ciggi's instead of 2 bil. That's a raw deal to any shareholder John. Do you know how hard these guys worked to get the length of a cigarette burning just correct ? Do you want to send all that R & D down the toilet. Call it the FF (Firewall fag). So a warning label on the packet would read something like this - WARNING - The firewall fag can cause lung cancer, but now at a reduced cost.
Hi there John, in my limited experience marketing this will be most effective when you say nothing at all about the retarding nature of yr slow burn ciggie. Maybe "Longer lasting pleasure with every blow" will work :) but essentially cigarettes are smelly, dirty & carcinogenic. Cigarette companies NEVER sell cigarettes, they sell fantasy using s3x & affluence. So try to get the message across without saying tobacco, smoke, burn or retard. OMO "Suck it slow, Blow it hard - either way longer lasting pleasure for you" hehe