Do you ever favour products from companies that you own shares in? eg. Do you get a warm fuzzy feeling buying from Mr Price knowing you own part of the company, or do you buy shares in Mr Price so that you don't HAVE to shop there! I know I get all warm and fuzzy supporting my own!
my shareholding and my purchases are not related in any way. If I owned MrP, all that would matter to me is that other people are buying from them and that they run a solid outfit. I own Shoprite, but i shop at PnP :/
I certainly get a warm and fuzzy feeling after a bottle or two of fine wine, finished off with a few glasses of Amarula over ice. Then again that may not be the result of holding a little Distell...ag the warm fuzzy feeling is still lekka though.
I do think that one will buy a share a little easier based on pure emotion because you recognise a certein brand (whether you use it or not) and not only on pure fundamentals (which you should be doing). Emotions are very strong and can also be very dangerous. I am off to go and support Famous Brands for lunch, it is Whacky Wednesday at Steers after all!