We are all being told to save, save, save and put away money for our old day and all that stuff. We know in other countries the normal man on the street buys shares left, right and centre, because it is easy to do a purchase! The process is easy. Can't SBK open a chain of OWN-A-SHARE "shops"? Ja it sounds cheap, BUT, the idea is that you have a walkin-walkout share purchase store. It must be easy to buy and as easy to sell. To take it one step further, I can go into my local shopping centre and buy a gold coin at coin exchange, but I can't go into the "OWN-A-SHARE-SHOP" and buy 10 Kumba Iron Ore shares, because it does'nt exist! This is how it goes: It was payday and I have a spare 500 bucks. I go to my local shopping centre. I walk into the OWN-A-SHARE shop. I tell the "sales" lady, I would like to buy R500 shares. Yes sir, please sit down, let's see what you can get for 500 bucks. The computer kicks out that, at the current pricing, I can buy the following shares and how much I would get of each share. I say, give me 5 Shoprites. She enters it in the computer with my details, and caching, the computer states that my purchase was approved, I pay my 500 bucks via debit card, she prints my share certicate and off I go! As easy as pie. No thousands of papers to complete, websites to register on or any of the million and one things you have to do to be able to buy shares. A 10 minute process! Like buying jam off a shelve in Shoprite! I am now the proud owner of 5 Shoprites! Next month I buy another 500 bucks worth of shares and to think, I'm only 20 years old. How many shares will I own when I'm 40? IT IS EASY TO BUY AND THAT IS WHY I BUY!