Actually retail and wholesale are becoming one on the web. AND all at lousy margins (allowed you by the brand holders.) The only hope for PINNACLE and MUSTEK going foward is to morpf into online retailers(/wholesalers.) Not very exciting. INCREDIBLE has bigger problems - she has to deal with WAL/MASS-MART. They sell LAPTOPS in stacks next to the chocolates at the tills. You can buy a netbook for R800. PNC and MST also make money building systems under their own brands from OEM parts (So called system "integration") WALMART's big brand pricing will decimate them!