In light of the latest SENS reporting "The board of directors of Ad***** Ingram (Â“BoardÂ”) has concluded with absolute certainty that the financial results for the nine-month period ended 30 June 2014 will result in a basic and headline loss per share, indicating a significant reversal in the CompanyÂ’s operating performance compared to the corresponding nine-month period ended 30 June 2013 and the year ended 30 September 2013. Furthermore, the effects of the corrective action referred to above are unlikely to yield significant improvement in the short term. The Board however remains optimistic about the CompanyÂ’s long term prospects." what is the next support level bearing in mind that the revised PE will most likely be higher than that of APN. When will it the next point of entry as I feel there is long term prospects.
if you have two companies, in the same industry sector, with the same PE's - one is generating 30% returns year on year consistently, and the other is borderline profitable, which would you chose? Seems a no brainer to me