Quote of the day from Marius Jooste at Steinhoff

[#1]

Ja, you must announce a loss to have an increase in the share price nowadays

[Preston]

I agree with that statement. It is not well spoken but i understand the substance behind that statement. Historically company was operating from a very high base in term of profit expectation. Making a loss ,breaks that cycle,profit expectation is lowered, buying these shares at these price result in future unwindling.