The market is supposed to be forward thinking - it doesn't care about the current bad news, because it already anticipated it. What the market cares about is the future, and according to the market, the future is looking brighter. If you want to short, you need to do it when that future perception gets shattered. And since, as a lowly trader, you won't have access to that information until the big boys have chewed on it, regurgitated it, and fed it through the editors to decide what it is they want you to know, it is best that you just wait & react to the price (i.e. the prevailing trend) accordingly. Unless you are a value investor, in which case you shouldn't care a hoot about current price movements, because you are backing the long term financial viability & growth potential of your stock
Thanks for the info, guys. I understand the concept around value investing and fundamental analysis. Currently, I am try to wrap my head around the TA and trading aspect of markets. It interesting to understand both sides of the coin.