I am on holiday in knysna. Me and the wife went to woolies this morning. The queue for the till started outside the food section ! It was a feeding frenzy, as fast as the staff was unpacking the foods the women were packing it in their trollies. I just stayed in the queue while my wife was running around, at one point I just burst into laughter....my wife asked, what hell I was laughing about.....I just said.....honey, I own shares in this company.......well, have of my smile dissapeared at the till.....but hey quality sells . Period.
I love to hear such stories... i have been saying this for 7 years now and laughing all the way to the bank on this share... This company is very good and the quality is great, they know how to sell things and i believe they have something similar to Apple when it comes to loyalty of customers. If you buy at Woolies you will most probably always go back (unless your economic circumstances change), this is powerful for the revenues and earnings potential in my opinion... I bought more shares in the recent bottom... lets see what 2015 holds for this one!