Slowly now. Directors often get some of their loot in the form of OPTIONS on their company's ahares. eg a director of PiknPay may get the option to buy 10000 shares at say R20. (Normally he will then have to meet some targets, stay some time etc etc). Then the time comes when he can and does exercise his option - he BUYS the share at the option price, and simultaneously SELLS at the market price - and can pocket the difference. Looks like lots of brokerage, but he has had a upside only exposue to the shareprice, and is cashing in.