The shares were sold to staff and I just love that. The more shares the owners and staff have the better. Please see my comment of 28 August 2015. A lot of companies can do so much better if they follow this example and philosophy. I believe now more than ever that Purple is correctly setup for what is to come i.e. fluctuating exchange rates and equity prices. (With all investors around the world looking for the next bear market and recession, will only benefit Purple) Great news that they are partnering with Satrix making a low cost product available for many that want to invest in a 'save' equity without having to know a lot of investments. I am really impressed. Also love the fact that the Purple team are sharing the income via dividends. Yes, they pocket a lot, but in the meantime they are also paying my December holiday. But I suppose the proof will be in the pudding, and I am more than happy to hold on to mine.