I am in this for medium term. With cagr over 20% for the last 3 years. I think this will do well in the medium term. Not so sure in the long term as they compete with big players like shoprite, woolies, pnp, spar etc. But will wait and see what happens.
At the current moment, it's always rare to find a choppies supermarket at the same shopping centre as shoprite, pnp or spar. I think they're trying to avoid direct competition on the ground as much as they can and this seems to be working for them. Given the rate at which shopping centres are popping up these days, if they can keep using this strategy in medium to long term, they can raise enough capital to expand across the continent. The long term horizon is the one worth looking at.