Trying to predict the financial outcome of the WC is like trying to predict the market movements over the next few years. However, here's a bullish real world example from a hotel owner in Berlin following the World Cup in Germany (up today - 4 years later). This was a city basically ignored by tourists before the WC: - Berlin went from 14 million bed nights to 21 million bed nights annually. - Currently, while tourism growth in Europe has stalled, Berlin is still experiencing between 15% and 25% growth. - Perception change: the destination most requested at reception at Circus Hotel was; "where is Hitler's grave?" The questions now are; "Where is the Olympic Stadium?" and questions about art and cultural destinations. ZDF and ARD, the two largest German TV broadcasters are doing extensive reporting. 22 hrs a day focused purely on SA. 20 million people per day. And that is just German television.
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