Standard Bank has again been chosen as the most valuable bank brand in Brand Finance South Africa's annual report on South Africa’s 50 most valuable brands.
MTN retained its position as the country`s most valuable brand, increasing its total brand value to US$5.38-billion (R57.13-billion) from US$5.17-billion in 2013, while Sasol came second, up one position from the previous year; and Vodacom came third, down one position.
The brand "Standard Bank" retained fourth placed position overall but came out as the country`s most valuable bank brand at US$1.59bn (R16.88bn).
Brand Finance does this ranking by applying a formula that determines "a royalty rate that would be charged for the use of the brand". You can read more about this global brand valuation and strategy consultancy at http://www.brandfinance.com.