Read somewhere that Taste is in a great position to grow as much easier for them to double the number stores than for Famous Brands that has just opened their 2000th store. However like most things the devil is in the detail and looking at Taste and FB segmented financials Taste is only producing a little over 6% of FB revenue from food (23% if NWJ is taken into accountr). Taste are minnows. market leaders is the way to go.