The fact that so many companies are coming out pushing low-income credit growth means that this sector's margins are going to start thinning and the growth rate overall will go up, but go down for each firm individually. The fundamentals are very good and the management are excellent, but the industry is coming under greater and greater governmental influence due to credit acts and the forcing of the bigger banks and insurance agencies to take on the lower income market's debt needs. This also spreads the industry's growth thinnner. To answer you specifically, I don't know. But, Blue would definately not count as a value investment. Maybe a growth play, but those are always more risky.