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The story behind our new brand commercial
Community Coordinator
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Our new global brand commercial is about Africa, not Standard Bank. Instead of talking about ourselves, we’d rather talk about our home and how, together, we can drive Africa forward. By highlighting some of Africa’s unique qualities and the spirit of its people, we’re encouraging pride and identification with the continent. Watch the ‘making of’ film to find out from the team how we went about creating our latest commercial.

 

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